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Overview from eCalendar
- Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2019, Winter 2020
Instructors: Yi Lu (Winter)
- Prerequisite: MGCR 352
- Restriction(s): For students considering study away or an exchange, this course must be taken at McGill.